Thursday, 11 May 2017

Our Survey Says...

Sometime, maybe as long as two years ago, I came across some fascinating research that had been conducted into a matter of vital national importance. Apparently 60% of us own a favourite mug which we don’t like to share with anyone else – and a third of us would feel ‘totally devastated’ if that mug was broken. The bad news is that, on average, each mug has a lifespan of just three years – making for a nation which must be nigh on inconsolable.

I never suspected, for one moment, that this was a spurious survey conducted on behalf of a multi-national company in a cynical attempt to get us thinking about steaming mugs of Heinz Soup. Having googled the story again, I see that I was probably fooled, although it’s quite plausible that the surveyed population could simply have consisted of a small sample of the office team at Cartmel – where we all have our own individual mugs.

I have three mugs that I don’t like anyone else to use – and total devastation wouldn’t cover my feelings if any of them were broken. In fact I did drop the Sporting Life mug a few years ago, but the tears eased once I realised that I could glue the handle back on. It now sits high on a shelf where I can admire it, but not fill it with coffee. Then there is the blue stripy mug which Mrs Garratt gave me to take to work on my first day at Cartmel – which was lost in the Stewards' litter bin for several weeks, but always manages to find its way back to my desk eventually.
The mug which came to hand, when I sat down to write this week's blog, features an attractive sponge-ware design of a racehorse and was given to me by a racehorse owner as a generous ‘thank you’ for a pleasant day spent with friends at Cartmel races. When the same owner called me to say that there was no two mile novice hurdle race, at our May Meeting, for horses without a handicap rating aged over four years, I was compelled to act.
Never let it be said that we don’t respond to feedback, especially when we've been softened up in advance. Following a short consultation with the BHA and the race sponsor, we decided to open the ‘Tash & Rob "I’ll Give It Six Months" Wedding Novices Hurdle’, from a race restricted to four-year-olds to one for all ages. There’s no limit to what can be achieved with a decent cup of coffee in your hand – except perhaps tipping winners, where nothing I try seems to help. This week’s attempt at a tip is Zubayr in Haydock’s Swinton Hurdle on Saturday.
In a survey of our own, conducted with racegoers attending last season’s August meeting, we discovered that the five words most commonly used to describe the event were: FANTASTIC, FUN, BRILLIANT, GREAT and ENJOYABLE. The atmosphere was awarded an average rating of 9.2 out of 10 by all respondents, while the overall experience received a score of 8.9. We were pleased with that, but we couldn’t ignore the relatively low score (just 5.6 out of 10) for seating. Of course racegoers are welcome to bring their own folding seats to Cartmel - but we’re still going to take delivery of 160 extra seats next week, with tables, in readiness for racing over the Whit Holiday weekend.
We also have plans, at the busiest events, to provide assistance for those racegoers who arrive late – and find themselves at the back of the car park – to transport their picnics, folding chairs and less mobile relatives to the main public enclosures. We hope that this will help even more customers to fully enjoy their day. 
If you tell us what you think about the races, we’ll do our best to make them even better - as long as no one messes with my coffee mug.


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