If ever we needed proof that snobbery is alive and well in the horseracing industry, we received it following Epsom’s recent announcement that Poundland is to become the proud sponsor of an enclosure at the forthcoming Derby meeting.
I love Poundland. Where else can you buy three cans of Vimto, four Snickers bars, twenty disposable plates (floral design), thirty party balloons and eight plastic cocktail glasses for just £5? Add a picnic blanket and a cool-bag for your trip to the races and you’ll still get £3 change from a tenner.
I particularly like buying their After Eight Mints, which come in a slightly smaller-than-normal pack size: just right for a treat on the journey back from the shops. And so much healthier than those big packs, which have the additional inconvenience of being more difficult to hide in the glove compartment of the car. When I mentioned this to Lois, who is busy packaging tickets for the May Bank Holiday race-meeting, she suggested that boxed chocolates are usually intended for sharing. Can this really be true?
Either way, Epsom have been accused of diminishing the brand value of the World’s most important Classic as well as being condescending towards their customers; the theory being that the 'poor Poundland people' will have to stand and watch as the Millionaires, across the track, live it up in the Champagne drenched grandstands. Only I suspect the customers on Poundland Hill won’t care one iota. They’ll be enjoying a fantastic party with a picnic procured from an inexpensive retailer – laughing at the absurdity of the fellows dressed like penguins on the far side of the course.
When you’ve backed as many losers as I have in recent weeks (this weekend’s selection is Aclaim in Newbury’s Lockinge Stakes) it’s nice to pick up a bargain – so, in honour of Epsom’s latest sponsor, we’ve come up with a pound offer of our own. We’re giving up to twenty four restaurant customers the opportunity to purchase a bottle of Louis Roederer Brut Premier Champagne for just £1. Yes just £1!
Anyone who books (or who has already booked) a seat in one of our restaurants during the Cartmel May Meeting will be eligible. There is still limited availability in both restaurants, although we’ve fewer spaces in the Louis Roederer Restaurant, located in the Grandstand, than the Conservatory Restaurant, which is situated in the marquee running parallel to the finishing straight. Just like the team at Epsom, we’re confident that whichever facility you find yourselves in, you’ll enjoy a great day at the races.
The £1 offer is strictly limited to 24 bottles (and one bottle per party - we’re not completely crazy), so telephone the racecourse office as soon as you can. Unlike the After Eight Mints, each bottle is standard sized – so ideal for sharing with friends. Although, if you decide to keep it for yourself, as the person that making the booking, you’ll still be welcome. No one here is going to judge.